Which of the following can be attributed to the ad agency,N.W.Ayer & Sons,set up by Francis Ayer in 1869?
A) It pioneered the use illustrations in ads.
B) It introduced the use of large headlines and considerable white space in ads.
C) It was the first ad agency to charge a commission based on the "net cost of space."
D) It introduced full color printings in magazines.
E) It published the first printed ad in English.
Correct Answer:
Verified
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