During the postindustrial age, a growing affluence and sophistication of the consuming public characterized the marketing world of that time period in America. This trend was led by the _____.

Question

Quizplus · Accepted Answer

Two related economic factors characterized the marketing world of the postindustrial age: (1) the aging of traditional products, with a corresponding growth in competition, and (2) the growing affluence and sophistication of the consuming public, led by the huge baby boomer generation.

During the Postindustrial Age, a Growing Affluence and Sophistication of the Consuming