Which of the following has become the new marketing imperative for the 21^st century?

Question

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In the global marketplace, the most important asset of companies is their customer and the relationship they have with that person or organization. Protecting that asset has become the new marketing imperative for the 21^st century. In an effort to do a better job of relationship marketing, companies understand that they must be consistent in both what they say and what they do.

Which of the Following Has Become the New Marketing Imperative