When a company deliberately coordinates and integrates messages from a variety of sources about its products or brands, it is practicing _____.

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Integrated marketing communication is the practice of coordinating and integrating messages from various sources to create a unified message for a product or brand. This can include advertising, public relations, personal selling, sales promotion, and other forms of communication. The goal of IMC is to create a consistent and cohesive message that resonates with consumers and reinforces the brand's image and values.

When a Company Deliberately Coordinates and Integrates Messages from a Variety