To Succeed, Companies Must Focus on Managing Loyalty Among Carefully

To succeed, companies must focus on managing loyalty among carefully chosen customers and stakeholders because:

A) it is easy to lure satisfied customers away from competitors.
B) 90 percent of a manufacturer's profit comes from trial or sporadic purchasers.
C) offensive marketing typically costs less than defensive marketing.
D) no amount of advertising can win back a customer lost from shoddy products or poor service.
E) reducing customer defections by 25-85 percent can improve profit potential by about 5 percent.