Question 1

Which of the following is not considered an advantage of a content management system?

Accepted Answer

A content management system (CMS) can help companies manage the creation, storage, editing, and publication of their website content.

Question 2

Ben Schultz decides to purchase an iPad on eBay.After the transaction completes and the money is withdrawn from Ben's PayPal account, the iPad never shows up and the email address of the seller bounces.What issue has Ben encountered?

Accepted Answer

The physical separation of buyer and seller and the merchandise is always a risk that is taken into account when trying to improve the managing consumer trust ebusiness challenge.

Question 3

What are the four most common Business 2.0 characteristics?

Accepted Answer

The four most common Business 2.0 characteristics are (1) content sharing through open source, (2) user-contributed content, (3) collaboration inside the organization, and (4) collaboration outside the organization.

Question 4

Which of the following is a challenge facing an ebusiness?

Accepted Answer

Increased liability is an ebusiness challenge.

Question 5

Internet marketers must develop ___________ to build strong relationships with customers to ensure loyalty.

Accepted Answer

Internet marketers must develop the ebusiness challenge, managing consumer trust, to ensure strong relationships with customers to ensure loyalty.

Question 6

Which ebusiness tool plays a crucial role in getting site visitors to view more than just the home page by providing clear navigation choices?

Accepted Answer

Content management systems is the ebusiness tool that plays a crucial role in getting site visitors to view more than just the home page by having clear navigation choices for visitors.

Question 7

Which ebusiness tool increases the speed of business by allowing the transfer of documents with the same speed as the telephone?

Accepted Answer

Email is the ebusiness tool that increases the speed of business by allowing the transfer of documents with the same speed as the telephone.

Question 8

What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?

Accepted Answer

Podcasting is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting.

Question 9

Many believe that U.S.tax policy should provide a level playing field for traditional retail businesses, mail order companies, and online merchants.What form of ebusiness challenge is this statement referring to?

Accepted Answer

Many believe that U.S.tax policy should provide a level playing field for traditional retail businesses, mail order companies, and online merchants, through the ebusiness challenge of adhering to taxation rules.

Question 10

Which of the following statements is accurate when considering the ebusiness challenge of adhering to taxation rules?

Accepted Answer

Some online companies have to charge sales tax and some do not.

Question 11

What is Mozilla Firefox?

Accepted Answer

Mozilla Firefox is a web browser and is a competitor to Internet Explorer.

Question 12

Which of the following is not a characteristic associated with Mozilla Firefox?

Accepted Answer

The web browser Mozilla Firefox now holds more than 20 percent of the web browser market, offers a free email service called Thunderbird, and is open source software.

Question 13

Erik is the president and owner of Watch Out, a local website development company that helps clients create and build unique websites.Many of his daily tasks are heavily technical in nature and require a high level of computer programming and Internet knowledge.Which of the following would Erik primarily use when performing his daily tasks?

Accepted Answer

Source code contains instructions written by a programmer specifying the actions to be performed by computer software.This is his main role or responsibility.

Question 14

Which of the following is not a characteristic of Business 2.0?

Accepted Answer

Business 2.0 (Web 2.0) encourages user participation and the formation of communities to contribute to the content.Technical skills are no longer required to use and publish information to the web, thus eliminating entry barriers for online business.They also provide a virtual environment that is vibrant and important to many.

Question 15

Ebusiness was characterized by few companies or users posting content for the masses.What characterizes Business 2.0?

Accepted Answer

Ebusiness was characterized by few companies or users posting content for the masses.Business 2.0 is characterized by the masses posting content for the masses.

Question 16

Susan teaches many individuals and business professionals how and why social media are used, as well as what the benefits and challenges are to using social media.Of the four ebusiness challenges, which of the following is the most crucial challenge to consider before engaging in social media?

Accepted Answer

Of the four ebusiness challenges, ensuring consumer protection is the most crucial challenge to consider before engaging in social media sites.

Question 17

What are the four challenges facing ebusinesses outlined in the text?

Accepted Answer

The four ebusiness challenges that the book outlines are identifying limited market segments, managing consumer trust, ensuring consumer protection, and adhering to taxation rules.

Question 18

Managing consumer trust is a challenge for ebusinesses.Which of the following is a good way to build trust when working with customers over the Internet?

Accepted Answer

Managing consumer trust is a challenge for ebusinesses.Ways to build trust include being accessible and available to communicate in person, and also by using customers' testimonials that link to your client's website.

Question 19

What is the system that consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system?

Accepted Answer

This is the definition of open system.

Question 20

What is software whose source code is available free for any third party to review and modify?

Accepted Answer

This is the definition of open source.

Quiz 3: Ebusiness: Electronic Business Value