Most small business ventures are in the _________ entrepreneurial strategy matrix.
A) upper left quadrant
B) lower left quadrant
C) upper right quadrant
D) lower right quadrant
E) center

Question

Quizplus · Accepted Answer

Most small business ventures are in the lower right section of Figure 7.2, where innovation is low and risk is high. They are fairly conventional entries in well-established fields. New restaurants, retail shops, and commercial outfits involve a sizable investment by the entrepreneur and face direct competition from similar businesses.

Most Small Business Ventures Are in the _________ Entrepreneurial Strategy