A novel product idea that involves a large financial investment would be described as
A) High innovation/low risk.
B) High innovation/high risk.
C) Low innovation/low risk.
D) Low innovation/high risk.
E) Low innovation/uncertain risk.

Question

Quizplus · Accepted Answer

In the upper right quadrant in Figure 7.2, novel product ideas (high innovation) are accompanied by high risk because the financial investments and competition are great. A new drug or a new automobile would likely fall into this category.

A Novel Product Idea That Involves a Large Financial Investment