Benjamin wishes to open a new home furnishings company that will have no services that are particularly distinctive compared with competitors in this well-established field, and the business will require a sizable investment. Which part of the entrepreneurial strategy matrix would the new company be located in?
A) Top left quadrant.
B) Top right quadrant.
C) Bottom left and top left quadrants.
D) Bottom right quadrant.
E) Bottom right and top left quadrants.

Question

Quizplus · Accepted Answer

Most small business ventures are in the lower right section of Figure 7.2, where innovation is low and risk is high. They are fairly conventional entries in well-established fields. New restaurants, retail shops, and commercial outfits involve a sizable investment by the entrepreneur and face direct competition from similar businesses.

Benjamin Wishes to Open a New Home Furnishings Company That