Pressure for global integration includes
A) Universal needs.
B) Differences in traditional practices.
C) Political demands imposed by host countries.
D) Varied consumer preferences.
E) Legal demands imposed by host countries.

Question

Quizplus · Accepted Answer

Managers may have several reasons to want or need a common, global strategy, rather than one tailored to individual markets. These factors include the existence of universal needs, pressures to reduce costs, or the presence of competitors with a global strategy.

Pressure for Global Integration Includes