Pressure for local responsiveness includes
A) Varying consumer preferences.
B) Varying sales and distribution patterns.
C) Varying traditions.
D) Varying political demands.
E) All of these.

Question

Quizplus · Accepted Answer

Managers may need to make sure their companies can adapt to different needs in different locations. Strong pressures for local responsiveness emerge when consumer tastes and preferences differ significantly, there are differences in traditional practices, there are differences in distribution channels and sales practices, or economic and political demands that host-country governments impose necessitate a degree of local responsiveness.

Pressure for Local Responsiveness Includes