The model in which managers use their organization's existing core capabilities to expand into foreign markets is called the
A) International model.
B) Multinational model.
C) Global model.
D) Transnational model.
E) Multimedia model.

Question

Quizplus · Accepted Answer

In the international model, managers use their organization's existing core capabilities to expand into foreign markets. It is most appropriate when there are few pressures for economies of scale or local responsiveness.

The Model in Which Managers Use Their Organization's Existing Core