The overseas success of Kellogg, Coca-Cola, Heinz, and Procter & Gamble is based on marketing know-how. These companies are using which model of organizational structure?
A) International model.
B) Multinational model.
C) Global model.
D) Transnational model.
E) Intranational model.

Question

Quizplus · Accepted Answer

The advantage of the international model is that it facilitates the transfer of skills and know-how from the parent company to subsidiaries around the globe. The overseas success of Kellogg, Coca-Cola, Heinz, and Procter & Gamble is based more on marketing know-how than on technological expertise.

The Overseas Success of Kellogg, Coca-Cola, Heinz, and Procter