Competing globally under the assumption that no tangible differences exist among consumer tastes and preferences in varying countries is referred to as a __________ model.
A) multinational
B) consumer-focused
C) transnational
D) global
E) domestic

Question

Quizplus · Accepted Answer

The global model has been adopted by companies that view the world as one market and assume that no tangible differences exist among countries with regard to consumer tastes and preferences.

Competing Globally Under the Assumption That No Tangible Differences Exist