Though the product is based on a formula pioneered in California and Florida, Euro Disney operates the amusement park in France, and markets it somewhat differently than the United States facilities in order to appeal to the European consumer. This type of strategy is known as a(n) __________ model.
A) domestic
B) international
C) multinational
D) transnational
E) global

Question

Quizplus · Accepted Answer

The multinational model, sometimes referred to as multidomestic, uses subsidiaries in each country in which the company does business and provides a great deal of discretion to those subsidiaries to respond to local conditions.

Though the Product Is Based on a Formula Pioneered in California