Heineken, a Netherlands-based brewing company, produces more than 170 different brands around the world, some of them international but many of them specialty brews for regional and local tastes. This illustrates the
A) International model.
B) Multinational model.
C) Global model.
D) Transnational model.
E) Intranational model.

Question

Quizplus · Accepted Answer

The multinational model uses subsidiaries in each country in which the company does business and provides a great deal of discretion to those subsidiaries to respond to local conditions.

Heineken, a Netherlands-Based Brewing Company, Produces More Than 170 Different