A strategy map illustrates how operational goals can be generalized and combined into organizational strategies.

Question

Quizplus · Accepted Answer

A strategy map provides a tool managers can use to communicate their strategic goals and enable members of the organization at every level to understand the parts they will play in helping to achieve them. The map illustrates the four key drivers (or "balanced scorecard") of a firm's long-term success.

A Strategy Map Illustrates How Operational Goals Can Be Generalized