When large grocery stores build bakeries in which all of the store-brand bread, rolls, and pastries are baked and are then sold in the stores, which type of corporate strategy is being employed?
A) Concentration.
B) Conglomerate diversification.
C) Vertical integration.
D) Concentric diversification.
E) Horizontal integration.

Question

Quizplus · Accepted Answer

A vertical integration strategy involves expanding the domain of the organization into supply channels or to distributors. Vertical integration generally is used to eliminate uncertainties and reduce costs associated with suppliers or distributors.

When Large Grocery Stores Build Bakeries in Which All of the Store-Brand