When a company focuses on the superior quality of its product or the unique level of service it provides, it is using a(n) __________ strategy.
A) low-cost
B) differentiation
C) niche
D) operational excellence
E) diversification

Question

Quizplus · Accepted Answer

With a differentiation strategy, a company attempts to be unique in its industry or market segment along some dimensions that customers value. This unique or differentiated position within the industry often is based on high product quality, excellent marketing and distribution, or superior service.

When a Company Focuses on the Superior Quality of Its