The analysis of the competitive environment that you have conducted utilized the work of
A) Frederick Taylor.
B) Michael Porter.
C) Abraham Maslow.
D) Douglas McGregor.
E) Lillian Gilbreth.

Question

Quizplus · Accepted Answer

The competitive environment as described by Michael Porter includes suppliers, customers, new entrants, substitutes, and complements, as well as rival firms, as shown in Figure 2.4.

The Analysis of the Competitive Environment That You Have Conducted