Strategy:
A) Is the development of plans and decisions which will guide the direction of the firm and determine its long-term performance
B) Focuses on the vision of the firm and the opportunity which it believes exists in the marketplace
C) checks that the life expectancy of the product or service is long enough to ensure that the initial investment can be recovered and that the firm can make a profit.
D) a) and c)
E) a) , b) and c)
Correct Answer:
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