A way to think about the concept of _______ is to think about it as being the place in the consumer's mind which you want your organization's brand,products,and/or services to own.
A) positioning
B) marketing
C) promotion
D) place
E) price

Question

Quizplus · Accepted Answer

The concept described in the statement is the concept of positioning. Positioning refers to a marketing strategy in which an organization aims to occupy a distinctive place, or position, in the consumer's mind relative to its competitors. It involves creating an image or identity for a brand, product or service that appeals to a target market and differentiates it from its competitors. Therefore, the answer is choice letter A.

A Way to Think About the Concept of _______ Is