If you choose to do a telephone survey attempting to find out what people are looking for in terms of a product or service you sell,you are segmenting your market by:
A) behaviour
B) geography
C) demography
D) personality
E) psychographics

Question

Quizplus · Accepted Answer

By conducting a telephone survey to find out what people are looking for in a product or service, the market is being segmented by behavior. This method is attempting to understand the behavior and attitudes of customers towards the product or service.

If You Choose to Do a Telephone Survey Attempting to Find