One of the six core challenges is: "Can we create a ________ which positions our product and/or service as the best solution to our targeted customers?"
A) customer need
B) message
C) value proposition
D) distribution model
E) price proposition

Question

Quizplus · Accepted Answer

The challenge is specifically asking about positioning the product or service as the best solution to targeted customers. This is precisely what a value proposition does - it highlights the unique benefits of a product/service and how it will solve the customer's problems or meet their needs better than any other offerings in the market. Therefore, C is the best answer. A, B, D, and E may all be important considerations in developing a strong value proposition, but they alone do not address the central challenge of positioning the product/service as the best solution.

One of the Six Core Challenges Is: "Can We Create