_______ focus managers on assessing opportunities which lie outside of the organization's current products and/or services,and represent the creation or development of new markets served by new products and/or services.
A) market penetration
B) product development
C) diversification
D) market development
E) product penetration

Question

Quizplus · Accepted Answer

Diversification focuses on identifying and developing opportunities to create new products or enter new markets that are not currently served by the organization's existing products or services. This is different from market penetration (increasing sales of existing products in existing markets), product development (creating new products for existing markets), market development (expanding into new markets with existing products) or product penetration (increasing the use of existing products by existing customers).

_______ Focus Managers on Assessing Opportunities Which Lie Outside of the Organization's