The length of time spent within each stage of the decision-making process is dependent upon all of the following,EXCEPT:
A) the potential customers' familiarity with the product and/or service
B) the various alternatives offered in the marketplace
C) whether it is a first-time purchase or a repeat purchase
D) the level of financial commitment associated with the transaction
E) why potential customers would purchase a particular product and/or service

Question

Quizplus · Accepted Answer

The length of time spent within each stage of the decision-making process is dependent upon the potential customers' familiarity with the product and/or service, the various alternatives offered in the marketplace, whether it is a first-time purchase or a repeat purchase, and the level of financial commitment associated with the transaction. However, the reason why potential customers would purchase a particular product and/or service may influence the decision-making process but is not a determining factor in the duration of each stage.

The Length of Time Spent Within Each Stage of the Decision-Making