A way to think about the concept of promotion is to think about it as being the place in the consumer's mind which you want your organization's brand,products,and/or services to own.

Question

Quizplus · Accepted Answer

Promotion refers to the activities and strategies used to communicate with the target audience to inform, persuade, and remind them about a product or service, rather than the place in the consumer's mind. The concept described is more aligned with brand positioning.

A Way to Think About the Concept of Promotion Is