A way to think about the concept of place is to think about it as being the place in the consumer's mind which you want your organization's brand,products,and/or services to own.

Question

Quizplus · Accepted Answer

The concept described is more accurately related to "positioning," which refers to the place a brand occupies in the consumer's mind, rather than "place," which typically refers to distribution channels in marketing.

A Way to Think About the Concept of Place Is