The fact that Curves is designed to appeal to women of a certain age,education and income level,means that they are using demographic segmentation.

Question

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Demographic segmentation involves dividing the market based on characteristics such as age, income level, education, etc. In this case, Curves is targeting women of a specific age, education, and income level, which means that they are using demographic segmentation.

The Fact That Curves Is Designed to Appeal to Women