In an effort to increase profits,Pearl River Chinese restaurant is attempting to appeal to a specific segment of the market by offering an all-you-can-eat buffet.These efforts,designed to identify specific groups that can be profitably served,represent an example of target marketing.

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Target marketing involves identifying specific groups that can be profitably served, and the restaurant's attempt to appeal to a specific segment of the market through an all-you-can-eat buffet is an example of this strategy.

In an Effort to Increase Profits,Pearl River Chinese Restaurant Is