In an effort to increase profits,Pearl River Chinese restaurant is attempting to appeal to a specific segment of the market by offering an all-you-can-eat buffet.These efforts,designed to identify specific groups that can be profitably served,represent an example of a reference group strategy.

Question

Quizplus · Accepted Answer

The statement is incorrect. Offering an all-you-can-eat buffet is an example of a product strategy, not a reference group strategy. A reference group strategy involves targeting a specific group based on their reference group, such as targeting teenagers who want to fit in with their peer group.

In an Effort to Increase Profits,Pearl River Chinese Restaurant Is