In an effort to increase profits,Pearl River Chinese restaurant is attempting to appeal to a specific segment of the market by offering an all-you-can-eat buffet.These efforts,designed to identify specific groups that can be profitably served,represent an example of a B2B marketing.

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B2B marketing refers to business-to-business marketing, which involves businesses selling their products or services to other businesses. The scenario described in the statement involves a restaurant targeting individual consumers through a buffet, which is an example of B2C (business-to-consumer) marketing.

In an Effort to Increase Profits,Pearl River Chinese Restaurant Is