______ refers to connecting directly with customers and handling the final sale of product and/or the delivery of services without the assistance of a channel intermediary.
A) Express distribution
B) Direct distribution
C) Indirect distribution
D) Degree of sales support
E) Accessible distribution

Question

Quizplus · Accepted Answer

Direct distribution refers to selling products or services directly to customers without the involvement of any intermediaries. This can include methods such as selling through a company website, physical storefronts, or sales representatives who work solely for the company. It allows for more control over the customer experience and often results in higher profit margins as there are no additional fees or commissions paid to middlemen.

______ Refers to Connecting Directly with Customers and Handling the Final