______ refers to the maximum price point that the customer is willing to pay for a product or service.
A) Price elasticity
B) Demand elasticity
C) Consumer price threshold
D) Buyer threshold
E) Payback period

Question

Quizplus · Accepted Answer

The consumer price threshold refers to the highest amount that a customer is willing to pay for a product or service. It is the maximum limit beyond which the customer will not make the purchase. This is an essential consideration while pricing a product or service as pricing it above the customer threshold can lead to a lack of demand.

______ Refers to the Maximum Price Point That the Customer