____________ consists of the marketing intermediaries that transport and store goods as they move through their path from producer to final user.
A) channel of distribution
B) marketing network
C) input-output matrix
D) mode of distribution
E) direct distribution

Question

Quizplus · Accepted Answer

The channel of distribution refers to the path that a product takes from the producer to the final user, and it includes the marketing intermediaries (e.g. wholesalers, retailers, and logistics companies) that transport and store the goods along the way. Therefore, option A is the correct answer. Options B, C, D, and E are either irrelevant or incorrect in this context.

____________ Consists of the Marketing Intermediaries That Transport and Store