The advertising strategy during the growth stage of the product life cycle should be to aim at the needs of innovators.

Question

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During the growth stage of the product life cycle, the advertising strategy should be to target the needs of early adopters who have already shown interest in the product. Innovators are the first to adopt a new product or service, but they represent a small percentage of the market and may not be enough to sustain growth beyond the introduction stage. Therefore, it is important to focus on early adopters who will help to spread awareness and drive sales during the growth stage.

The Advertising Strategy During the Growth Stage of the Product