The advertising strategy during the growth stage of the product life cycle should be to make the mass market aware of brand.

Question

Quizplus · Accepted Answer

During the growth stage of the product life cycle, the focus of advertising is to increase brand awareness and gain a larger share of the market. This is achieved by promoting the unique features and benefits of the product to a wider audience through various advertising channels. Therefore, option A is correct.

The Advertising Strategy During the Growth Stage of the Product