The advertising strategy during the growth stage of the product life cycle should be to emphasize the product's low price to help reduce inventories.

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During the growth stage of the product life cycle, the focus should be to differentiate the product from competitors and highlight its unique features and benefits to attract more customers. Lowering the price may not always be the most effective strategy, as it may signal lower quality to customers and harm the brand image. Additionally, at this stage, inventory levels are usually low due to increasing demand, so the emphasis should be on increasing production to meet customer needs.

The Advertising Strategy During the Growth Stage of the Product