Confirmation bias in marketing research can lead to which of the following outcomes?

Name: Confirmation bias in marketing research can lead to which of the following outcomes?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Confirmation bias (the common human tendency to only look for evidence that supports beliefs that they already hold) can lead to a number of problems in marketing research. Escalation of commitment occurs when a company ignores marketing research and continues on with an unprofitable course of action.

Confirmation Bias in Marketing Research Can Lead to Which of the Following