Which of the following is important when introducing a product to a foreign market?

Question

Quizplus · Accepted Answer

Seemingly minor details can have a severely adverse impact on the sale of a product in a foreign market. Cultural norms may make a product seem undesirable in surprising ways. For instance, the name, appearance, or label of a product may carry unintended implications in an unknown culture that drive away customers. Marketing research in such situations can be extremely important in avoiding any unexpected problems.

Which of the Following Is Important When Introducing a Product