In 2011, 50 to 70 percent of all sales in J.C. Penney Company, Inc. were discounted, based on a _____.

Name: In 2011, 50 to 70 percent of all sales in J.C. Penney Company, Inc. were discounted, based on a _____.
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The "high-low" pricing strategy involves offering regular, non-discounted prices on merchandise while also having frequent sales and discounts. Therefore, it is likely that 50 to 70 percent of J.C. Penney Company, Inc.'s sales were discounted because of this pricing strategy.

In 2011, 50 to 70 Percent of All Sales in J.C