Given the nonlinear nature of marketing research, it is not a very systematic process.

Name: Given the nonlinear nature of marketing research, it is not a very systematic process.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketing research is a very systematic process involving defined steps such as problem definition, development of an approach to the problem, research design formulation, fieldwork or data collection, data preparation and analysis, and report generation and presentation.

Given the Nonlinear Nature of Marketing Research, It Is Not