Marketers are interested in consumer subcultures, as products are often used to enact and support subculture participation.

Question

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Marketers are interested in understanding the values, beliefs, and behaviors of consumer subcultures in order to create products and marketing campaigns that resonate with them and support their participation in the subculture. This can lead to increased product sales and brand loyalty within the subculture.

Marketers Are Interested in Consumer Subcultures, as Products Are Often