Question 1

In online surveys, calculating response rates can be a problem due to the:

Accepted Answer

If participants are recruited outside of the official online data collection vendor, it can be difficult to accurately calculate the response rate as the total number of potential participants is unknown. The other options listed do not specifically relate to the difficulty in calculating response rates.

Question 2

In questionnaires, screening questions are used to:

Accepted Answer

Screening questions are used to ensure that the respondents meet the requirements to participate in the study. This helps to prevent unqualified or ineligible respondents from being included in the study, which could lead to inaccurate results.

Question 3

Which of the following is True of a pretest?

Accepted Answer

A pretest is used to evaluate the final version of a questionnaire to identify any issues before the full-scale survey is conducted.

Question 4

Which of the following statements is True of the skip questions used in questionnaires?

Accepted Answer

Skip questions are used to direct respondents to specific questions in the questionnaire based on their responses to previous questions. They help ensure that only specifically qualified respondents answer certain items in the questionnaire.

Question 5

A firm is examining its data requirements to achieve the objectives of its research study. The management team determines that in order to get the needed data, it cannot use an observation method. Instead, it will have to do a mail survey. The team is most likely in which step of the questionnaire design process?

Accepted Answer

The management team is determining the appropriate data collection method, which is one of the key steps in the questionnaire design process. This suggests that they have already confirmed their research objectives and may have even developed questions and evaluated the questionnaire layout. However, they are not yet at the stage of pretesting, revising, and finalizing the questionnaire, as they first need to decide on a data collection method that will provide the needed data for their objectives.

Question 6

Which of the following statements is True of pilot studies?

Accepted Answer

Pilot studies serve as a guide for conducting larger main studies by providing information on the feasibility and effectiveness of the research design, data collection methods, and analysis techniques. They are often conducted on a smaller scale, typically involving a smaller sample size between 10 to 30 subjects, but may vary depending on the study's purpose and scope. While pilot studies may be used in experimental research designs, they are not exclusively associated with them. Pilot studies are designed to provide information that can be used to refine the research design and procedures, not to design pretests, and there is no set minimum number of respondents required.

Question 7

A _____ is a descriptive research activity representing a small-scale investigation of 5 to 30 subjects that are representative of the main study's defined target population but focus on a specific subcomponent of the main study.

Accepted Answer

The answer of A _____ is a descriptive research activity...

Question 8

_____ are open-ended questions that enable respondents to reply in their own words.

Accepted Answer

Unstructured questions are those which do not provide any preset choices or options for the respondent to choose from but rather allow them to respond in their own words.

Question 9

On a survey, a student comes across a question that asks, "To what extent did you find marketing and accounting courses useful?" This question is (most closely) an example of a(n):

Accepted Answer

The question is double-barreled as it asks about two separate courses (marketing and accounting) and assumes that the respondent found them useful to some extent. It does not allow for individual opinions on each course separately.

Question 10

Which of the following is True of structured questions?

Accepted Answer

Structured questions provide a set of predefined response options, making it easier for respondents to choose one, rather than having to come up with an answer in their own words. This makes them easier for respondents to answer compared to unstructured questions. Option A is incorrect because coding is easier for structured questions compared to unstructured ones. Option B is incorrect because structured questions are used more often than unstructured ones. Option D is incorrect because they are often answered by respondents due to the ease with which they can be answered. Option E is incorrect because structured questions are closed-ended questions that provide a limited set of response options.

Question 11

"Do you have a brother or a sister? If not, please ignore question 6 and proceed." This is an example of a(n):

Accepted Answer

This is a skip question as it instructs respondents who do not have a brother or a sister to skip question 6. It does not influence or direct their response in any way, nor does it contain any implicit bias or assumption.

Question 12

Which of the following statements is True of unstructured questions?

Accepted Answer

Unstructured questions are open-ended questions that do not have specific response options. They allow respondents to answer in their own words and provide more detailed information. However, they may also be skipped by respondents if they are not interesting or if they require too much effort to answer. The other options describe different types of question biases but are not specific to unstructured questions.

Question 13

While filling out a survey, a respondent comes across a statement that reads: "This survey is almost complete. There are only a few questions left." This statement is an example of a(n):

Accepted Answer

This statement serves as a transition phrase, indicating a move from one section of the survey to another or signaling the nearing end of the survey without concluding it.

Question 14

Which of the following statements is True of questionnaires?

Accepted Answer

A well-constructed questionnaire is valuable as it can provide reliable and valid data for research purposes, making its value significant and not difficult to estimate.

Question 15

With online surveys, response order bias is not a problem because:

Accepted Answer

The answer of With online surveys, response order bias is...

Question 16

Which of the following statements is True of the role of cover letters?

Accepted Answer

Cover letters are typically used in survey research to provide an introduction to the research project and to enhance respondents' willingness to complete the survey. They may also provide information about the potential benefits of participating in the study and assure respondents of confidentiality. The other options do not accurately describe the role of cover letters in survey research.

Question 17

After preparing a questionnaire but before submitting it to the client for approval, the researcher should:

Accepted Answer

The answer of After preparing a questionnaire but before submitting...

Question 18

Which of the following is True of respondents' behavior while answering questionnaires?

Accepted Answer

Respondents often choose central values when presented with numeric alternatives due to a tendency to avoid extremes.

Question 19

_____ is present in survey responses when the answers given by respondents to the independent and dependent variable questions are Falsely correlated.

Accepted Answer

Common methods variance occurs when there is a false correlation between variables due to the way in which the data is collected, such as when both independent and dependent variables are collected through the same survey, potentially leading to artificially inflated correlations.

Question 20

A researcher is in the process of putting together a blueprint for training people to complete the interviewing process in a consistent fashion. The researcher is most likely developing a:

Accepted Answer

A supervisor instruction form is designed to guide those overseeing the interviewing process, ensuring consistency and adherence to the research protocol. This aligns with the goal of training people to complete interviews in a uniform manner.

Quiz 8: Designing the Questionnaire