Which of the following is True about a semantic differential scale?
A) It is a type of nominal scale.
B) It cannot capture a person's attitudes or feelings about a given object.
C) Only the endpoints of the scale are labeled.
D) It is not possible to calculate the mean for each attribute.
E) It is a type of ratio scale.

Question

Quizplus · Accepted Answer

A semantic differential scale is a type of rating scale that typically includes a series of bipolar adjectives (such as "happy-sad" or "good-bad") and respondents are asked to rate the object of interest on a scale between these two endpoints. Often, only the endpoints are labeled, and this is a characteristic of a semantic differential scale. The other options are false; a semantic differential scale is not a type of nominal or ratio scale, it is designed to capture attitudes or feelings, and it is possible to calculate the mean for each attribute.

Which of the Following Is True About a Semantic Differential