Which of the following types of scales asks the respondent to state his or her agreement or disagreement with a series of statements about a specific brand in terms of a 5-point scale ranging from "strongly agree" to "strongly disagree"?
A) Likert scale
B) Semantic differential scale
C) Paired-comparison scale
D) Constant sum scale
E) Numerical scale

Question

Quizplus · Accepted Answer

This type of scale is known as a Likert scale, which measures attitudes or opinions through a series of statements that the respondent agrees or disagrees with on a 5-point scale. The other options mentioned (B, C, D, and E) are different types of scales that ask for different types of responses or use different formats.

Which of the Following Types of Scales Asks the Respondent