A researcher working at Arcade Inc. is interested in finding out people's perception of Arcade's prices and quality relative to those of its top market rival. Given this objective, which of the following would prove to be most efficient?
A) Graphic rating scale
B) Single-item scale
C) Comparative rating scale
D) Nominal scale
E) Likert scale

Question

Quizplus · Accepted Answer

The most efficient option for this research objective would be a comparative rating scale, which would allow participants to directly compare the prices and quality of Arcade's products with those of its top market rival. This type of scale would provide more detailed and specific information about participants' perceptions and preferences compared to other scales such as nominal, single-item, or graphic rating scales. Likert scales could also be effective, but they may not provide as direct a comparison as a comparative rating scale.

A Researcher Working at Arcade Inc