An advantage of social media monitoring is individuals who may not fill out surveys or agree to focus groups might nevertheless share their experiences with online social networks.

Question

Quizplus · Accepted Answer

Social media monitoring allows for the tracking and analysis of online conversations about a brand or product. This provides insight into the experiences and opinions of individuals who may not typically participate in traditional research methods like surveys or focus groups. Therefore, the statement is true.

An Advantage of Social Media Monitoring Is Individuals Who May