Question 1

What are the main goals of quantitative research?

Accepted Answer

The answer of What are the main goals of quantitative...

Question 2

Due to advances in social media technology, social media analytics has fully replaced traditional marketing research methods.

Accepted Answer

While social media analytics has become an important tool for marketers, it has not fully replaced traditional marketing research methods. Both methods can still be useful and important in understanding customer behavior and preferences.

Question 3

An advantage of social media monitoring is individuals who may not fill out surveys or agree to focus groups might nevertheless share their experiences with online social networks.

Accepted Answer

Social media monitoring allows for the tracking and analysis of online conversations about a brand or product. This provides insight into the experiences and opinions of individuals who may not typically participate in traditional research methods like surveys or focus groups. Therefore, the statement is true.

Question 4

Using PathTracker, a system that consists of RFID tags affixed to shopping carts, researchers can match purchase records with path data.

Accepted Answer

This statement is true. PathTracker is a system that uses RFID tags on shopping carts to track shoppers' paths, and the purchase records can be matched with this data.

Question 5

What are some of the advantages of conducting online (instead of in-person, face-to-face) focus groups?

Accepted Answer

The answer of What are some of the advantages of...

Question 6

Discuss the unique characteristics of observation methods.

Accepted Answer

The answer of Discuss the unique characteristics of observation methods....

Question 7

A major disadvantage of observation methods is that data collection takes more time and is more expensive than through other types of procedures.

Accepted Answer

The answer of A major disadvantage of observation methods is...

Question 8

People participating in scanner-based panels have to present a unique bar-coded card at the checkout register.

Accepted Answer

Scanner-based panels require a unique bar-coded card to be presented at the checkout register to track purchases.

Question 9

Explain word association tests and sentence completion tests.

Accepted Answer

The answer of Explain word association tests and sentence completion...

Question 10

Describe the process of selecting an observation method.

Accepted Answer

The answer of Describe the process of selecting an observation...

Quiz 4: Exploratory and Observational Research Designs and Data Collection Approaches