Which of the following statements is True of internal secondary data?
A) It is expensive to access the sources of internal secondary data.
B) Internal secondary data cannot be used by decision makers in planning new-product introductions.
C) It can be easily obtained from scholarly and government sources.
D) Internal sources of secondary data are accessed only after getting useful information from external sources of secondary data.
E) Internal secondary data are the most readily available.

Question

Quizplus · Accepted Answer

Internal secondary data are generated within the organization and are readily available at minimal cost. They can be accessed quickly and easily by decision makers for planning and decision-making purposes, making them a valuable resource for organizations. Options A, B, C, and D are false statements.

Which of the Following Statements Is True of Internal Secondary